Golf Legends · Historic Giving

The Big 3

Jack Nicklaus, Arnold Palmer and Gary Player came together at The Olde Farm for one unforgettable day of golf—and a record-setting act of generosity.

June 8, 2010 · Bristol, Virginia
A Lasting Legacy
Impact Statistics One extraordinary day that changed countless lives.
$15.1M+ Raised in a Single Day
19 Amateur Teams
61 Winning Score · 10 Under Par

A Historic Gathering

Golf legends.
One shared purpose.

The greatest names in golf came together to support the children of Mountain Mission School.

On June 8, 2010, The Olde Farm hosted The Big 3® for the Mountain Mission Kids, sponsored by Johnson & Johnson. Jack Nicklaus, Arnold Palmer and Gary Player competed together in a special 19-hole scramble against 19 teams of three amateur golfers.

The format created a rare opportunity for participants to compete alongside three of the game’s most celebrated champions. Yet from the beginning, the tournament’s true purpose extended far beyond golf.

Every player, sponsor, volunteer and supporter shared the same goal: to generate life-changing support for Mountain Mission School and the children entrusted to its care.

The most money ever raised by a charity golf tournament in a single day. Total event proceeds: $15,149,183.98

Three Icons of the Game

Nicklaus. Palmer. Player.

Known collectively as The Big Three, their competition, friendship and global influence helped shape the modern game of golf.

01

Jack Nicklaus

The Golden Bear

One of golf’s most accomplished champions and an enduring figure in the history, growth and architecture of the game.

02

Arnold Palmer

The King

A charismatic champion whose bold playing style and connection with fans helped bring golf to a worldwide audience.

03

Gary Player

The Black Knight

A global ambassador for golf whose remarkable career, discipline and international success inspired generations.

The Big 3 charity golf event at The Olde Farm
Nineteen holes of competition united by one meaningful cause.

The Tournament

An unforgettable day on the course

The special scramble paired world-class competition with an atmosphere of fellowship, celebration and generosity. Each amateur team had the opportunity to test its game against three of golf’s most legendary champions.

01
The Format

A distinctive 19-hole scramble played across The Olde Farm’s championship golf course.

02
The Field

The Big 3 competed against 19 teams, each consisting of three amateur players.

03
The Result

Nicklaus, Palmer and Player finished at 10-under-par 61, winning by three strokes.

04
The Real Victory

More than $15.1 million was raised for Mountain Mission School in a single day.

A Record-Setting Achievement

The score made headlines.
The generosity made history.

The Big 3 prevailed on the course with a three-stroke victory, but the tournament’s defining achievement was the extraordinary support generated for the children of Mountain Mission School.

$15,149,183.98
Raised for Mountain Mission School
The Cause

Mountain Mission School

The event was created to support Mountain Mission School and the children it serves. The school’s mission gave every round played, every contribution made and every partnership formed a greater purpose.

Visit Mountain Mission School

More Than a Tournament

Golf became a force for hope

The success of The Big 3 demonstrated what can happen when celebrated athletes, committed sponsors, generous donors and a caring community unite around a shared mission.

The money raised created opportunities that extended well beyond one afternoon on the golf course. It represented security, education, encouragement and hope for children whose futures would be strengthened by the generosity of everyone involved.

The true winner was Mountain Mission School.

The Story of the Day

From the opening shot to a lasting legacy

June 8, 2010

The Legends Arrive

Jack Nicklaus, Arnold Palmer and Gary Player gather at The Olde Farm for a historic charitable event.

19-Hole Scramble

The Competition Begins

The Big 3 face 19 amateur teams in a unique competition played throughout the property.

10 Under Par

The Big 3 Win

The legendary trio records a 61 and finishes three strokes ahead of the amateur field.

$15.1 Million

History Is Made

The fundraising total establishes a single-day record for a charity golf tournament.

The Enduring Legacy

“The greatest result of the day was not recorded on a scorecard.”

The Big 3 remains one of the most meaningful moments in the history of The Olde Farm—a testament to friendship, generosity, community and the remarkable power of golf to change lives.

Learn More

Discover the mission behind the historic day

Learn more about Mountain Mission School and its work supporting children through education, stability and compassionate care.

Visit Mountain Mission School